identity & web
Client: Cafuega
Bar & Roastery
Assignment: Build brand, oversee visual profile on signage, tags and website.
Jigsaw: Art direction,
graphic design
The name Cafuega originates from the Spanish word "Cacafuego”, which means “Hot tempered person”. It was also a nickname used by 16th century sailors for their Spanish ship Nuestra Señora de la Concepción, and is the inspiration for this establishment.
With a certain mystique connected to its background, Cafuega’s profile is made rustic, with a weighty custom font. The brand should also reference old maps and some nautical elements. Branding included store signage, menus,
business cards, websites, and the logo is also used to identefy Cafuega’s own wine assortment.- Jigsaw
